3 September 2012

Boost Your SEO with Google Adwords

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Google Adwords is a leading advertising programme provided by google itself.So it's completed trusted for any organisation or business company to go through this programme.Generally as an advertising programme people love to promote  their product with it.Yes that's true but ADwords not only can help you to promote your product but also it can boost your SEO.lot's of people don't know about it or don't even try to know but if would see it is a pretty interested and easy thing as well.So here we'll going to discuss in this matter as well.So just go through the below tutorial.

 Must Read : Difference of Adsense and Adwords

Keyword Research

The most valuable use of AdWords for SEO is to analysis keywords. Keywords are the basic concept of any  SEO campaign and although you're an skilled in your niche, you must always analysis keywords just because users frequently hunt for quite sudden keywords and keyphrases.In spite of being an expert you can't ever think of those as well.It is obevious to know about those keywords people searched for not those you're thinking of as a high ranking keywords.

In order to seek out what users are sorting out, you would like a keyword analysis tool. it's true that there are  several special (free and paid) keyword analysis toolsout here however Google AdWords Keyword Tool is far better than them all.


It is easy  to use AdWords to analysis keywords. you'll either enter the url of your web site or place in some seed keywords, the tool will then automatically generate a full bunch of recommended keywords. scrutinize the results and rank of all the keywords that appear relevent and have a good search volume in a particular niche..


You may wish to rank well for all those generated keywords, however its best to focus all of your efforts on a specific few. the concept now is  to seek out keywords that are comparatively simple to optimize and do have a good search volume. These would be the keywords with the less  amount of  compitetion in Google. move to Google.com and enter every of your short listed keywords (one at a time). it is best if you hunt for the particular phrase, therefore surround your keyword with quote. Note what percentage of web results there are for every single of theose phrases.Now you have simply  collected the 'Number of internet results' for every keyword, calculate competition magnitude relation by divding it's 'Global search volume' by the 'Number of web searc results'. The keywords with the higher ratio are simpler ones to optimize.



You can now start a SEO campaign for your keywords however you'll see next, it could be much easier  to start an AdWords campaign instead.






Verify Keywords

After you've got picked your keywords, you would like to verify if these keywords are going to  work for you – i.e. if they convert properly. doesn't matter how  precise you have been once selecting your keywords, if you do not check them in practise you'll never understand if they working well or not. you can choose remunerative keywords with high  search volume and low levels of competition and still finish nowwhere.
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For instance, for this web site - techtrickhome.com we can try to optimize for the keyword "Search Engine Optimization". It may take a year approximately with lots of effort to achieve the 
first  page on Google for "Search Engine Optimization” and still noone can be sure about that.

Anyway, let's think that this happens – we got the first page on  Google for "Search Engine Optimization” after a year of hard SEO work. To our greatest disappointment, even the primary place for "Search Engine Optimization” on Google did'nt bring the expected results as a result the bounce rate for this explicit keyword become terribly high. 
Since we don't  provide SEO Services a lot of people reaching us through "Search Engine Optimization" might not be obtaining  what they're looking for.Instead , lesser fashionable keywords, like "SEO Tips” or "SEO Guide” might got  lower bounce rates and will truly perform higher than "Search Engine Optimization” did for us.

The result's not shocking however the worth paid is. if we  had launched an AdWords campaign, it may have saved lots of trouble.If we
 spent $20-50 on AdWords for "Search Engine Optimization” and it would have taken us a week or less to figure that the bounce rate for this keyword is very high and it makes no sense to do organic SEO for it.These $20-50 on AdWords could have  reduce  a year of wasted SEO efforts.


Better CTR

In addition to keyword analysis, AdWords may be a valuable tool to obtain  a better CTR (Click Through Rate) along with your existing rankings. you would possibly rank well for a given keyword, get lots of traffic, and still be unable to legitimize this traffic as a result of your CTR is low. the reasons for this could be different  however inadequate title and description might be a really potential reason.

AdWords may assist you getting better  CTR along with your existing rankings. as an example, if you run ad AdWords campaign and you're happy with the convert, you would possibly wish to change your ad title and description till you're feeling you've got reached the utmost CTR for your keywords.

Sure, it'd take your couple of tries until you discover the winning combination of a title and an description and you would possibly even lower your CTR in that method however once you discover this magical  combination of a title and description, simply copy them because the title and description for your page so as to maximise your organic search CTR likewise.



Geo Targeting



One more sensible use of AdWords for SEO is geotargeting. If you bid on traffic from several geographic locations, you'll use Google Analytics to check how completely different locations convert. it's quite natural to possess important discrepancies within the conversions for identical keyword among the countries.
When you move to Google Analytics and see that countries are converting best, you can spend  a lot of effort in them. as an example, you'll produce native pages for these countries or target the geo-specific keywords with exceptionally sensible conversion rates.

 Must Read : Google Shutting Down Adwords Keyword Tool

AdWords is really an important  tool not just for advertisers but also for publishers. It started as a tool for advertisers however its use isn't restricted to them alone. for several publishers and SEO consultants AdWords is the most useful tool as a result of even a moderate AdWords campaign can give you valuable insights and safe lots of your time and money to optimize for words, that do not  work for you.
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5 comments: Leave Your Comments

  1. Yea, this is a great info concerning seo and traffic using google adword...nice

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  2. Agree. AdWords can help a lot when it comes to SEO and rankings. :)

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  3. I needed this lesson to boost my page views,

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  4. I have been researching on how to increase my blog rank. I tried using market samurai for keyword research but it was too complicated now i have an easier option thanks to your post.

    ReplyDelete