Google DFP(DoubleClick for Publishers)

DFP i.e DoubleClick for Publishers could be a Free comprehensive ad server from Google through that you'll be able to sell your ad area offered on your web site.

DFP little Business offers an entire toolkit for managing and growing each directly and indirectly sold advertising as well as efficient trafficking, advanced forecasting and news, integrated revenue improvement, and direct access to the world’s largest pool of advertisers.

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DFP allow following features for you:

• Differentiate your inventory with advanced targeting capabilities and also the ability to traffic a range of wealthy media campaigns with ease.
• Save employees time and reduce costs with simple and efficient trafficking workflow and an intuitive interface.
• Make higher choices with comprehensive forecasting and decision-support tools.
• Improve campaign performance and consumer satisfaction with elaborated and actionable reporting
• Enjoy responsive, first service organization that boasts industry-leading responsibility, 24/7/365 support, and versatile genus Apis for seamless integration.

Sell Your Advertisement Space

Say you've got a news web site (or a blog) wherever you write  topics about technology, sports, entertainment etc. Associate advertiser desires to serve banner ad campaigns on all of your technology  pages. He/she pays $20 CPM for all United States of America based  impressions and you'll be able to fill your remnant inventory through Google AdSense ads.

Setup Google DFP

• Step 1: Create Ad 

We need to tell DFP about the advertising space on our web pages. For instance, in our above example, we’ll have to create three ad type for the 300×250 rectangle, the 160×600 skyscraper and the 468×60 banner. These are standard IAB units though you are free to define custom ad sizes as well.

Go to DFP – > Inventory – > Ad Units – > New Ad Unit. Give your ad unit a descriptive name so that you can easily determine where exactly that ad unit will be displayed and it’s size. Also check the option “Maximize revenue of unsold and remnant inventory with AdSense.”

• Step 2: Placements

You have multiple ad units on the same page and there’s a possibility that an advertiser may want to place ads on more than one unit. Therefore, we need to create a placement which is like a group of one or more ad units where an advertiser’s ad can be displayed.

Go to Inventory tab – > Placements – > New Placement and define the placement. To keep things simple, we will associate only one ad unit (the 300×250 one) with our ad placement. Check the option that says “Offer this placement to advertisers” through AdWords and DoubleClick Ad planner to attract more advertisers.

• Step 3. Create  Order

Now that we have defined our ad inventory, it’s time to feed in the client’s order. The advertiser will specify where he wants to place the ad, what kind of demographics he wants to target, what’s the price he is willing to pay and how long will the campaign run on our site.

Go to DFP – > Orders – > New Order. Create a company for the advertiser and then fill in the order details under “new line item.” Set the Type to “Price Priority” if you want the highest paying ads to be served on your site. Set Value CPM equal to the price that the client will pay and then add the targeting criteria.

• Step 4. Upload the Creative Ad 

It’s time for your to upload the “actual ad” that will display on your web pages. You can either upload images, Flash videos or even snippets of HTML and JavaScript in case you’re going with text ads.

Go to DFP – > Line Items and select the “Line Item” that you’ve created in the previous step. Click Add Creatives – > New Creative and upload the image / SWF Flash file. You can even upload multiple creative ads per line item and they’ll display evenly across that site – this helps you determine an appropriate ad copy that performs best with your visitors.

• Step 5. Get the Ad Tags for your Blog

We are almost done. All we need to do is get the JavaScript code from DFP and copy-paste it into our blog’s template.

Click the Inventory tab in your DFP dashboard and choose “Generate Ad Tags” – select the appropriate ad unit (the one that we created in Step #1) and choose “Generate Tags.”   Add this code to your website and you're done.

Within 10-15 minutes, the DFP tool should start serving ads on your pages.

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