7 September 2012

Importance of Domain Name


Picking a site name ought to be straightforward, right? Why, we’ll simply use my business name. Not therefore quick, Sparky. a decent little bit of thought ought to lean to choosing a site name.

Picking a site name is like obtaining married. you're attending to have to be compelled to follow it until the bitter finish. folks the utilization your web site can come back to grasp it by the name. Repeat visitors will often simply type in the domain name to get to the site, better known as “type in traffic”.  As per example, does one seek for “Amazon” once you wish to shop for a book or do merely sort in amazon.com? If Amazon were to vary its name to abandon, there would be plenty of confusion. a similar goes along with your domain. Once you choose one thing,then follow it.

 Must Read : Some Details About Domain

Your Choices

Well, the obvious choice is your business name, but it may not be the best. There are four significant issues to consider.
First, is there something about your business name that makes using it as a domain an unwise choice? This situation typically arises if you have a long business name or have plural words. “Halstatt’s Rip’n Marketing Campaigns, Inc.” is going to be a horrible domain name. Clients are going to find it difficult to type in such a domain name.

Double letter problems are a second issue that is entirely unique to the Internet. What if Sams Salon wants to use its business name as a domain? The “s” at the end of first word and beginning of the second can cause confusion. Is the domain name Samssalon.com or Samsalon.com? Confusing your users is a bad way to run a site.

The third issue concerns the nature of your site and search engine optimization. If you are shooting for a particular keyword phrase, you may be better off using that keyword phrase in your domain name. Google, for instance, looks at the domain name when evaluating a site. If the words in your domain name are spaced with dashes, many believe it will help in the ranking process. This is why you see so many xxx-xxxx-xxx.com domain names on the net. If your business focuses on a very specific area, strong consideration should be given to using relevant keywords in your domain name.

Finally, your domain name should end in “.com” and we don’t want to hear any argument or see any rolling of the eyes. The simple fact is that when people think of sites, they always type in .com. Yes, there are other extensions and .us, .net, .biz, etc., may seem unique, but it kills your traffic. Pavlov and his dog experiments had it right. People have been mentally conditioned to type in .com, so don’t select any other ending. If you do, a smart competitor will register the .com version of your name to get some free traffic.

Take a breath before you select a domain name. Like a spouse, it can be either a good or bad choice.

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9 comments: Leave Your Comments

  1. I have 4 blogs and only 2 has domain name.True ,domain name has a lot of importAnce especially for SEO.

  2. I have plans of securing my own domain but I don't know how to pay for it since credit card is needed. Is there any domain I can get for free?

  3. I really like your association between domain name and marriage. It's true that most of people choose .com, but I start to see more an more sites ending in .co So, maybe it will be a new trend with .co About .info, .net, .biz I don't reccomend them too. Nobody will remeber that ending.

  4. I only have a blogger blog so I do not have my own domain name. But I realize this is important, and hard to choose a good catchy name. I have difficulty choosing a good title for each article I write.

  5. Domain name can help bring recall to your site and generate repeat visitors.

  6. Didn't know a domain name is a function for SEO. Will consider getting one for my blog

  7. I had a hard time choosing for a domain name because there's a lot of things to consider. Good thing google recognizes it now.

  8. this is the very reason i purchased my own domain even though i am a newbie in blogging and it helped me a lot in boosting my site's SEO