13 October 2013

Domain Authority vs Page Authority

// // 11 comments
Domain Authority vs Page Authority
Improving search engine optimization can be complicated, time consuming and ultimately very frustrating for any web developer who is simply trying to gain a little bit more exposure. With so many terms out there for various actions designed to boost search engine performance, many webmasters simply throw their hands up in the air and give up on the concept entirely. Fortunately, a bit of clarification can go a long way – in this case, understanding the two main measurements of what constitutes solid SEO performance. In this article, we’ll discuss the concepts of domain authority and page authority so you can get a grasp on what each means and how they affect your visibility.


 Must Read : What is Domain Authority?


 Domain Authority vs Page Authority

Page Authority and Domain Authority are two of the most important metrics reported by the Open Site Explorer(OSE). Both are measured on a logarithmic scale of 0-100, which means that it'll be easier to go from 10 to 20, than to go from 80 to 90. These metrics are updated once or twice every month, a lot of SEO experts are using these metrics in their reports.

Domain Authority is a measure of how well a whole website will perform in search results. It is the probability of how well any arbitrarily picked webpage from a site will rank in SERPs. It is calculated based on a number of metrics, such as total links, linking root domains, MozTrust and MozRank etc, among other 40 signals. Although it can be used to monitor the strength of your site over time, a better usage would be to compare your site with other competitors, since OSE gets updated so frequently, and Moz takes more than 40 signals into account while computing the Domain Authority. So a score of 40 today isn't the same as a score of 40 an year ago, or an year from now - it changes!

Page Authority, on the other hand, measures the strength of an individual webpage. It is also calculated on the basis of MozRank and MozTrust, since they vary from page to page as well. The DA stays the same throughout the website (like Google PageRank), whereas the PA for each page varies.


Affecting Domain Authority

It is quite hard to directly impact the influence domain authority can have on your site. In many regards, domain authority is a long term measurement of success and validity of a particular domain and as such, a newly minted website cannot realistically expect to develop domain authority in a short period of time. The best individual way in which you can grow your domain authority is to increase the number of strong backlinks you have coming to your website, as well as making sure links on your website are abundant – rather than creating a large piece of content, for instance, break that down into several independent pieces and link them together to create more synergy.

Affecting Page Authority

Much like domain authority, affecting page authority can also be difficult. Fortunately, improving the prospects of a single page is much easier when pinging for SEO than it is when dealing with an entire website. While having quality content will not directly improve your page authority, it will help accomplish some of the same goals that come with improved page authority: namely, higher rankings in relevant search results. Over time, this strategy in combination with link building can build a page’s authority to the point where it becomes self-sustainable.




 Must Read :  What is Author Rank?

Overall, these metrics are very much important for determining the overall strength of individual ranking pages or domains.  Page Authority is specifically used heavily in the calculation of keyword competitiveness.So what is your view regarding these metrics?Leave your response in the comment box below.
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11 comments: Leave Your Comments

  1. This is quite useful! I never even knew there were such things

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  2. ive read something about this before but this is more detailed!

    yukluistyle

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  3. wow such a good explanation about the difference between the two! I've been checking this things more often and just figured out from this post both difference.

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  4. I knew the big difference picture between domain authority and page authority but I never got it. Now, finally I understand how to work on both of them. Thanks for explaining this to me :)

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  5. I check both page authority and domain authority of my blogs from time to time. I don't know how to improve the DA further as it stayed as 30 for about a year now.

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  6. Dropping quality comments along with our link on a page with high DA is supposed to help.

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  7. Thanks for the lesson. This is yet another topic I had never heard of before. How do you check page authority for a Blogger blog?

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  8. I really need to learn more on domain and page authority.

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  9. Thank you for putting in simple terms what must have required technical books to explain!

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  10. i am really lost with all these techie stuff, but it sure would give my blog a boost if i can acquire knowledge about domain + page authority.

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