9 October 2013

What is Google Pagerank?


Google PagerankGoogle lanches several tools to measure any website quality.Google PageRank is one such most popular tool.PageRank (PR) is a quality metric invented by Google’s owners Larry Page and Sergey Brin. The values 0 to 10 determine a page’s importance, reliability and authority on the web according to Google. This metric does not, however, directly affect a website’s search engine ranking. A website with a PR 2 could be found on the first page of search results while a website with a PR 6 for the same keyword may appear on the second page of search results. 

 Must Read : Get Higher Google Page Rank of Your Blog

Effectiveness Of Page Rank

PageRank is a measure of the popularity of web page  in terms of the number of links leading to that page from other web pages published online, and the quality of such links in terms of their own PageRank. In other words, if the URL of your web page is published on another web page, your page receives a proportion of the PageRank of that page according to a formula that only Google knows.

What is known is that you receive only a proportion of the other pages PageRank, known colloquially as 'linking juice' or 'votes,' according to how many other links are published on that page. The more other pages receiving linking juice from a page, the less the value such 'juice' has. Google has also hinted that the relevance of such pages to your own web page content might also be a factor, but this is not certain.

Internal PageRank is the PR each page gains from internal links. Each page starts with a PR of 1.0, and you can arrange your linking structure to offer more PR to one page than another. Thus, you can maximum your home page PR by linking every internal page to it, but allowing only one more link from each page to the next.

Page Rank Vs Toolbar Page Rank

Those PageRank scores that you can see are often referred to as “toolbar” PageRank. This is different from what’s often called “internal” PageRank.

Internal PageRank are the PageRank scores that Google uses as part of its ranking algorithm. Those scores are constantly being updated. In contrast, the PageRank scores that Google allows the world to see — Toolbar PageRank — is a snapshot of internal PageRank taken every few months.

What’s important here? If you’re a brand new site, you’ll likely have a low or no PageRank score reported in the Google Toolbar. That might concern you, even though it will mostly impact whether you get crawled regularly (the higher your PageRank, the more likely Google will regularly revisit your pages). It does also have an impact on your ranking ability, of course.

It’s likely that after a few weeks, you’ll have gained some internal PageRank. You might see more traffic, as a result,but outwardly, the Google Toolbar PageRank meter will still show your same old depressing score. Then a snapshot will be made, and the better score you get will reflect what’s already been happening behind the scenes.

 You can also try the Future PageRank tool if you hear from various sources that a PageRank update is in progress for the toolbar. It might give you an early glimpse at your score to come.

Page Rank and SEO

PageRank is not a measure of the quality of a web page, only how many other pages are linked to it. This could be through the high quality of your page or because of 'arranged' links such as reciprocal links or paid adverts. Google has clamped down on paid links, and your site could suffer severely if it discovers you are charging for links on your web pages. Article directories and blogs are acceptable linking publications to Google.

Matt Cutts, the head of web spam at Google, says that you should not focus on PageRank to improve your ranking, but should spend time on all the aspects of your website, particularly in offering good, relevant and well written content. The days are over when you could get a high listing position on the basis of links alone.

He goes on to explain that Google has sharpened up on the various black hat tricks that have been used in the past, and what worked last year might not work this year. The Panda and Penguin algorithm updates are just the start in an attempt to clean up the listings and make web pages genuinely earn their rankings.

However, Google PageRank is a factor, and should not be ignored, but you should make sure that your links are not all from the same types of site and that your anchor text also varies. Those that ignore this advice have already suffered significantly under Panda and Penguin.

 Must Read Some Basic SEO Rules

So google pagerank is just one tool to measure any website quality among several other tools of google.If you're into serious blogging you do need take care of it from right now else you can't manage proper seo for your blog or website.
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8 comments: Leave Your Comments

  1. It really helps having a good page rank for site optimization purposes.

  2. ooh i see! i guess i need to do more back links for my blog. I am stuck at PR3. :)

  3. ooh i see! i guess i need to do more back links for my blog. I am stuck at PR3. :)

  4. i love the idea that it will help my blog as regards to this info. very informative! :)

  5. I hear PR is lower for non Google supported sites like Tumblr. hoho :(


  6. You have a really insightful blog! Keep it up :)


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