31 May 2014

Some Best Tool to Optimize Adwords Campaign

Search giant google have various of products and service available for their user.One among them is google adwords,which is a great advertising tool.All around the world advertiser do use this tool provided by google to promote their product.This is the most trusty worthy programme for both advertiser and publishers as well.Running an AdWords campaign can often be a little daunting, with so many variables to take into account, and so much to learn. Luckily, there are a range of tools available to help markerters manage their AdWords campaigns, and dive the highest possible ROI for their business.. Consider these five tools to optimize adwords campaign.

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  •  Keyword Expansion Tool
Keyword expansion tools are used to find new keyword opportunities. Untapped search verticals can provide a wealth of information and expose advertising to a new targeted audience that may not view the ads with the current search terms. These opportunities are for finding leads. Keyword research is facilitated by these tools that are available in both free and paid formats. Keywords can be used to brand new landing pages and create blog posts.

  • Search Query Analysis Tool
Search query analysis tools are imperative to help webmasters identify which terms are entered most often for the selected product or service. Once these terms are identified, the keywords can be chosen to ensure ads are displayed to the proper searchers. This will yield more clicks and higher sales conversions. With search query analysis tools, your company can analyze the data and make informed decisions.

  •  Advertising Copy Suggestion Tool
Advertising copy suggestion tools can help webmasters keep the content fresh and improve the clickthrough rate. Experts suggest that there be at least two advertising copies in rotation to accomplish this goal. These tools are more effective than other tools, but split tests may lower the overall performance. If you optimize for clickthrough rates, you will yield a higher quality score and a lower CPC. The CPC will normally come at a higher position.

  • Landing Page Optimization Tool
Landing page optimization (LPO) helps with conversion rate optimization (CRO). The landing page is displayed when the visitor clicks on an advertisement. Because the landing page is a relevant extension of that advertisement or link, these pages must be optimised and ready for viewing by the visitors. There are over three different types of targeted advertising techniques associated with landing pages: associative content targeting, predictive content targeting, and consumer directed targeted. To measure the success of landing pages, consumers are exposed to several variations of landing pages through closed-end experimentation or open-ended experimentation.
  • Automated Bidding Tools
Automated bidding tools save your company time and can save up to 85 percent of marketing costs. The best bidding tools are designed to yield lower costs and higher conversions. This is necessary when managing keywords. The automated bidding tools are almost a necessity in today’s business world.
  • Conversion Optimizer
Conversion Optimizer is very easy to use. You simply go into your campaign settings, select edit bidding option, select the radio button next to “Focus on Conversions”, then whether you’d like to use a max CPA or an average CPA (think keyword vs. portfolio bidding here). Within the UI, you will then notice your bid amount is now at ad group level, not keyword, and it’s your CPA you’re inputting, not your CPC. Once this is done, the system will then start auto-optimizing all ad groups within that campaign to hit that goal.

  • AdWords Campaign Experiments (ACE)
This handy little tool can be used to split test ad copy, landing pages, identify the most profitable positions for keywords, and more.  It does this by splitting the number of impressions and clicks that go through a “Control” group, versus an “Experiment” group. No need for separate ad groups, moving keywords around, or any of the other nonsense.

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If you want your advertising campaign to deliver the maximum return on investment, optimization is necessary. These five bid management tools are necessary to ensure the bidding process on keywords includes low cost options that yield the highest sales conversions. Without these types of tools, most people would be playing a guessing game to determine the efficacy of their efforts. Bid management tools can improve organizational efficiency and productivity.

If you haven’t tried the above tools, We’d recommend starting now. Once you do, you might just find they become a staple in your campaign management strategy.
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7 comments: Leave Your Comments

  1. These are very good suggestions for site's optimization. I don't use any one of them.

  2. Will check this out to help google search engine hits.

  3. I'm not familiar with this tool and I don't even have adsense in my blog. Will check on this.

  4. Thanks for posting this.. I am confused with the use of AdWords kasi.

  5. I have used the conversion optimizer once however maybe I didn't know how to use it effectively so I got data that's hard to interpret.

  6. I learned a lot from this post. Thanks!