It
is very common for new online business owners to spend a lot of time
worrying about their website and the merchandise they are selling.
However, there is something else that must never be overlooked. The
satisfaction of your customer must always be the first thing on your
mind. Without customers coming back again and again, you have
absolutely nothing. It should become common for you to bend over
backwards to ensure that each and every one of your customers are
satisfied. Failure to do this could result in big problems for your
business down the road. There are many things you can do and
strategies you can use to satisfy your online business customers.
Here are a few things to keep in mind.
Reply to your customers immediately
In the early days of your online business, when you are trying to get it off the ground, you may not have the time or resources to offer a customer service phone line or online chat. However, you can certainly offer email support. When your customers send you an email with a question or problem, make sure you reply to them within 24 hours. This should especially be the case if their email concerns an outstanding order. If the customer has already paid their money for something, they certainly deserve your immediate attention.
Make sure your site always works correctly
While you will never be able to prevent all glitches from happening on your site, you should always do your best to monitor your site. Regularly test all of the buttons and other clickable links to make sure they perform the tasks they are supposed to. If there is a problem, contact your web designer right away to fix the problem. You can get a very dependable online shopping cart system from 1shoppingcart.com. Being able to rely on your shopping cart is essential because customers can't do their shopping without it. You do not want your customers to be the ones to discover problems with your site. Always be proactive when it comes to scanning your site for potential bugs.
The customer is always right
This is a saying that is ancient, but it is very true. Basically, it means that you need to do whatever you can to keep your customers happy, even if he or she is not completely right. It is better to bend a little and give your customers some slack, rather than lose their business altogether. For example, let's say a person buys an item from your site. You clearly mention on your site that all items have a 30-day money back guarantee. This person tries to return it 40 days after he purchased it. While he is clearly in the wrong, and you have every right to refuse his refund request, you should go ahead and give him his money back. Why should you do this? Because he will be happy, and more likely to shop with you again in the future.
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