Why Blogging is Good for Your Business

Does your business blog?Have you been thinking it might be time to consider a blog, but aren’t sure  you can pull it off and it will provide value?

Blogging is one of the most valuable tools that businesses have to engage with customers and ultimately make their lives easier. If you’re not blogging, it’s time to get started or get left behind.There is some debate out there as to whether blogging is still relevant in today’s social media marketing environment.Regardless if you are a small business, or a multinational company, blogging is integral to your online content marketing strategy.Blogs are better than good for business, they are great. Currently, blogs are something that everyone knows about and everyone is talking about. Therefore, businesses have turned to them as a marketing tool. So let's go through the below infographic to know why a blog is good for business.


 Must Read : Tips to Increase Your Blog Readership

Blog is Good for Your Business

So let's take a look of some below mentioned points on why having a blog is good for your business.

• Increase Traffic to Business Sites

Type in any number of keywords into a search engine and a large number of blogs will be listed. Chances are if a consumer is typing in the very keywords that are associated with your blog, they are the ones your business is targeting through other marketing strategies. Blogs are an affordable way to attract new users to your business website.

• Lead Generation

Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads.

Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is really simple: Just add a lead-generating call-to-action to every blog post.

Often, these calls-to-action lead to things like free ebooks, free whitepapers, free fact sheets, free webinars, free trials ... basically, any content asset for which someone would be willing to exchange their information. To be super clear for anyone unfamiliar with how traffic-to-lead conversions work, it's as simple as this:

1. Visitor comes to website
2. Visitor sees call-to-action for a free offer
3. Visitor clicks call-to-action and gets to a landing page, which contains a form for them to fill in with their information
4. Visitor fills out form, submits information, and receives the free offer

• Establish Your Business

Blogs are a great way to let consumers know what your business is all about and the types of products and services you offer. They also provide a way to let consumers know that you are a leader or expert in your field. A business can reach thousands and even millions of people through a blog.

• Establish Authority

The best business blogs answer common questions their leads and customers have. If you're consistently creating content that's helpful for your target customer, it'll help establish you as an authority in their eyes. This is a particularly handy tool for Sales and Service professionals.

Can you imagine the impact of sending an educational blog post you wrote to clear things up for a confused customer? Or how many more deals a salesperson could close if their leads discovered blog content written by their salesperson?

• Speak Directly to Your Clients/Customers

It’s not always easy or website friendly to fit everything you need to say on a single website without overloading visitors. Sometimes there are extra’s that need to be said or further, more in-depth information needs to be given. Blogs are a great way to speak to clients and customers and give them information beyond what is posted on your business website.

• Promotion

Promote upcoming sales and events directly on your blog. Blogs have proven to be a great marketing tool when it comes to informing everyone of special news, what’s new in your company and new services your business is offering.

• Additional Support

Blogs can be an excellent resource for customers when it comes to added support. List solutions to common problems and provide a way for consumers to get reliable help fast.

• Create a Group of Followers

Consistently posting reliable and pertinent information on your business blog can lead to a large group of followers. Followers will continue to turn to your business to fulfill their needs. Followers also lead you to other followers and can provide new leads and opportunities for your business.

Now let's go through the below infographic to get better view of why every business should have blog.





In this above infographic we've shown you  reasons  why your business should have a blog. But we’ve also intentionally left out many others because we’d love to hear your thoughts on the matter as well.


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What do you think? Have you seen these benefits within your business? Which one has made the most impact? Also, what would you add to the list?Jump in, everyone! We love nothing more than discussing the power of great content, so please leave your thoughts and questions in the comments box below.

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