15 July 2016

30+ Ways to Promote Your Blog Posts

30+ Ways to Promote Your Blog Posts
There are lots of things you need to do to have a successful blog. Not only do your posts need to be well-written, helpful, and relevant to your target audience, but you've also got to make sure you're promoting them correctly so they get in front of people who could become your fans -- and maybe even your customers.

Luckily, you have many creative options when it comes to promoting your blog content. In the article below  we have mentioned  over 30 plus ways to  promote your blog posts-- everything from relationship building to email segmentation to social media. Check it out.

 Must Read  How Blogging Helps Student 

Publish More Articles

One of the most effective, but often ignored, ways to get traffic to a blog is by publishing more articles; research from Hubspot has shown that businesses that publish 16+ blog posts monthly get 3.5 times more traffic and 4.5 times more leads than businesses that publish between 0 – 5 blog posts monthly.

Publish Longer Content

 Research has shown that Google and other search engines give preference to longer, comprehensive articles; research by serpIQ that analyzed top 10 results for over 20,000 keywords came to the conclusion that Google ranks content that have more than 2,000 words better than content with fewer words.

Write a Daily Action Plan

 Every promotion plan requires daily action. Now, the size of your goals and how quickly you want to achieve them will weigh heavily on what daily activities you want to write into your plan. But it’s very important to have this written up and have it be something you commit to doing daily. Daily action is key. And your daily action plan has to contain tasks that produce results that will grow your business. Checking your Adsense revenues and reviewing your analytics, for example, while important, do not count. These are administrative tasks that do not directly produce growth. The point of your daily action plan is to write up a specific plan to perform specific actions every day…actions that will bring visitors to your site and grow your business. For example, I make 100 personal contacts daily and write 3 pages of content. I do this every day. Simple. Sometimes very difficult, and I sometimes fail. But it is the gauge I use to measure success on a day-to-day basis. It gives you something to shoot for that you can achieve every day. It should be difficult but doable, and it should contain actions that cause your business to grow.

Go 60 days Without Tweaking Your Site

 After you get your first design complete, and your site is up, you will be constantly tempted to tweak it. And tweak it. And tweak it. Resist the urge. Make a commitment to launch your blog, and then do nothing but promote the crap out of it for 60 days. Don’t get me wrong. Design is important. But constantly tweaking your site is a distraction. At the beginning you have no community. You’re maybe getting 10, 20, 30 visitors a day. Get out there, network and talk to people. Brand yourself. These things are infinitely more important than making sure your logo looks just right. The ultimate design will come. It will happen, trust me! But if you’ve failed to build your readership, no one is going to care. Likewise, I can point out a lot of very popular blogs with designs that have much to be desired. Do you want to look hot, or do you want to BE hot? I think you see where I’m going with this!

Refuse to Place Ad

 Here’s the thing. Advertising revenue is cool. But when you’re first launching your blog, you have a lot of work to do. Tweaking out different ad modules and trying to optimize your ads for a blog that is going to be making you $10 a month at best is a waste of your time. We’re talking about creating a winning business blog, no? So just skip the advertising business for now. Yes, you can make a few bucks, but the most valuable asset you have right now is your time. Don’t waste it on something that is only going to make you a few bucks. Instead, focus on building a real business and attracting a lot of people. Then, put up ads later if you want; when you’ll actually be able to make enough to make it worth your while!

Pillar Content

The concept of pillar content is something I learned from David Risley. When you launch your blog, have an inventory of 20-30 killer article ideas ready to go. Fill your blog up with great content that truly drives home the focus of your blog, attracts targeted visitors and shows your true expertise. You’re laying down the foundation of your business here. Take some real time creating your pillar content. It will attract readers for a long time to come, and it will show your new readers what you’re all about. Put your best foot forward!


In other words, networking is a key business activity. Always has been, always will be. Internet business is a people business, believe it or not. Find the top 20-30 blogs in your space, and get acquainted with them. Read them. Get to know the authors of those blogs. Build relationships with them. Yeah, it takes time. Yeah, it takes persistence. It’s also very much worth it. One word of caution: I’m not talking about just blasting these people with spam, asking them to help you out. I’m saying get to know them a bit. You can learn a lot by hanging with people who are already successful in your field.

Link Building

 Aaron Wall and Andy Hagans over at SEOBook wrote a fantastic article about how to build links. I recommend reading their article several times and implementing these link building tactics into your daily routine. The art and science of link building of course is beyond the scope of this post, but link building HAS to be mentioned, because it’s a fundamental activity for anyone who hopes to build a successful business blog.

Blog and Forum Commenting

Anyone familiar with blogs is familiar with the activity of leaving comments on blogs. This is an essential activity for anyone building a presence online. Blogs and forums offer you a tremendous opportunity to become part of the conversation. Don’t wreck it by being over-promotional, leaving keywords instead of your actual name or any other spam-type activities. Just use your real name, leave insightful and helpful comments and genuinely participate.
Respond to your readers: I’m consistently surprised by how many internet business owners do not respond to messages or personally respond to comments. If it’s not your priority, OK. I just don’t know why it wouldn’t be. There’s a lot to be said about following the basics. In other words, check your email! And be responsive and appreciative to your audience. Every minute you spend interacting on a personal level with your readers is well-spent.

Immediately Begin Building an Email List

 From day one, make sure you have an opt-in box and encourage your visitors to sign up for an email list. There is an argument for waiting until you have more traffic, but I say that an email list of 10 people is way more exciting than you might realize. Think about how cool this is…people are finding value in what you do! Seriously, open the door to communication by email right out of the gate. Don’t wait. The sooner you begin conversing with people this way, the sooner you’ll see that it’s a great way to maintain a dialog with your readers. You will get comments, criticism and helpful insights that you wouldn’t otherwise get. Email is old school I suppose, but it’s here to stay, and it’s still the way most users prefer to subscribe.

Use the Power of 100 Rule

Coming originally from direct sales, I learned a rule from other top performers that has always served me well. I’ve gotten away from it over the last couple years, but I’ve recently gotten back into the habit of practicing this rule, and it works like a charm. It’s very simple. Make 100 personal contacts a day. Sending a personal email (not bulk email), responding to a message, a phone call, leaving a thoughtful blog comment, etc. Personal contacts…100 of them…every day. It often forces you to not watch TV, because you still have 35 more contacts to make before you go to bed. It’s a mechanism that gets your priorities straightened out without you even having to think about it. Practiced over time, you will be pleasantly surprised at how much business comes your way as a result of practicing the Power of 100. Bottom line: be social. The internet business really is a people business.

Invest in Your Business

 If you want big results, you need to take big action. One of the biggest things I’ve done that has expanded my network and enabled me to truly get my business off the ground is something that many internet marketers and bloggers do not consider. Travel. Conferences. Meeting people in person. Getting to know people and shaking hands with other successful business owners is a very valuable activity.

Guest Blog

One of the fastest ways to grow your blog is by writing for other people’s blogs; in other words, you can look for a blog that is much bigger than yours and write an article for that blog. You’ll be allowed to have a bio that includes a link to your site in your guest post. This can result in a lot of traffic for you.

Develop a Blogger Outreach Plan

Many bloggers fail to get traffic because they take a passive approach to blogging; if you simply publish your article, rest and wait for traffic to come then nothing will happen.For every article you publish, make sure you have a solid blogger outreach plan; compile a list of dozens of relevant bloggers that you can email your article to and ask them to share or link to your article

Feature Other Bloggers in Your Articles and Ask them to Share

One of the techniques superstar blogger Neil Patel uses to grow his blog is that of linking to dozens of bloggers inside his articles (according to him, his articles usually contain 100+ links) and then reaching out to the bloggers who he linked to letting them know that he linked to them. The result is hundreds, sometimes thousands, of shares per article and eventually lots of traffic back to him.

Feature or Interview Owners & Influencers of Popular Social Media Groups

 There are several Facebook and LinkedIn groups with thousands and tens of thousands of followers; unfortunately, most people try to get traffic by spamming these social media groups, only to end up having their articles removed. A better way to get traffic from social media groups is to interview owners, or influencers, of these groups and ask them to share the article you feature them in. Even if they do not share your article, you can share it in the group yourself as a member of the group.

Feature/Interview Owners of Popular Forums

Compile a list of the biggest forum owners in your niche and interview them; if possible, get them to participate in a round up post on your blog. Send them a link after your article has been published and encourage them to share it.

Run a Blogging Contest

 Host your own blogging contest and make it a condition that participants share your article on social media or blog about it; if possible, try to get some sponsors and have them blog about your contest as well. This will go a long way to boost your blog’s reach.

Develop and Execute a Social Media Strategy

 Simply creating social media profiles and sharing your latest articles won’t cut it. Develop a social media strategy by focusing only on key social networks, engaging with influencers and top pages, and, interacting in groups to grow your social media reach. Also make sure you constantly post updates, and regularly recycle old articles on social media; simply sharing your article once, or once in a while, won’t cut it. Most popular bloggers share links to old articles on their blog for years. Posting frequency should vary depending on the social media site; research shows that it is optimal to post twice daily on Facebook, thrice daily on Twitter and Google+ and 5 times daily on Pinterest.

Syndicate Your Content to Top Blogs

 Many top blogs and networks will allow you to republish your content on their site with credit back to you; most big blogs, including mega publications like Business Insider and Huffington Post, do it if they feel that your content is good enough.
Look for a list of publications and network sites in your industry that republish content and see if they’d like to republish your articles.

Do Cross-Promotion with Other Bloggers

 Find a blogger with similar audience to yours and see if you can do a “shout out exchange”; in other words, you mention them on your blog and they mention you on theirs. You can also promote them to your email list while they promote you to theirs.

Submit Your Content to Blogging Communities

 Blogging communities have existed for a long time and are a good place to get traffic; some notable examples are Bizsugar in the business niche, Blokube in the blogging and social media niche and DesignFloat in the design niche. Look for a blogging community in your niche that you can share interesting articles with and occasionally submit your articles.

Promote Your Blog on Top Forums in Your Niche

 Forums can also be a good source of traffic; many of the top forums in your niche probably get millions of monthly visitors, and many have hundreds of thousands of members, but you can’t simply start spamming the forums with your links. Instead, focus on making valuable contributions to the forum in form of ideas, response to other people’s discussions and being active in popular discussions; make sure to have a link to your blog in your forum signature, and you’ll notice an increase in your traffic.

Create an Ultimate/Advanced Guide

 An ultimate guide is designed to be the first and last article your readers read on a subject; due to their nature, ultimate guides are usually very comprehensive in nature. It isn’t unusual to see an ultimate guide that is 5,000 – 10,000 words.

Make Your Content Epic So People NEED To Share

Your content has to be REALLY good if people are to link to, read and comment on it. Make every single piece you post count.Epic content doesn't come in a one size fits all package. It takes different forms.

However it tends to be bigger and better than other content on the topic, 1000+ words, have a lot of actionable content the reader can go and try for themselves and reference other authorities or epic blog content in the niche

Include Social Share Buttons on Your Blog

 Many bloggers fail to include social sharing buttons on their blogs and this is costing these bloggers social shares, exposure and traffic. While it is not clear to what extent, research shows that adding social share buttons to your page will lead to more shares of your content and as a result increased traffic.

Publish Regular Infographics

 Research shows that infographics shared on Twitter get 823% more retweets than images and articles. Neil Patel reveals that infographics have been so effective for him, often helping him catapult his blogs from no traffic to over 100,000 visitors monthly. In his words, old infographics generate more than 50,000 monthly visitors to one of his blogs.

Reference and Quote Experts So They Share Your Content

To back up your stats and statements reference experts and quote them then let them know you've done so via twitter and watch them re-tweet.

People love being referenced as an expert and want to share that with their audiences.

Publish To Relevant Sub-Reddits To Get Wider Exposure

Reddit has 'sub-reddits' in thousands of different niches that allow you to share good quality content including your own.It's a great way to get wider exposure with little work for your new blog posts.Just enter your niche or keyword of choice into the search bar and see if there's a relevant sub-Reddit then check the rules on sharing content, most allow it but some do not.It's best to get involved with the community first BEFORE you post your own content as Reddit users are very strict about this.

Get LinkedIn For New People To Discover Your Content

Sharing content to related Linked In groups can help new people discover your content that otherwise wouldn't.Go to Linked In Groups and search for your keyword. You'll be surprised at the amount of niche groups available for discussions and content sharing.Check the rules before posting and try not to spam or endless self promote.

 Must Read : Top 25 Best Blogging Platform

You have heard that “Content is King” more than 100 times, haven’t you? Promoting your blog is also important like having great content. There is no point in having quality content if no one reads your blog.There are lots of ways to promote your blog. Some are very popular methods and some are uncommon ways.We tried our best to mentioned them,hope you liked it.

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17 comments: Leave Your Comments

  1. Lots of points to consider to have a successful blog wherein, the hard part can go astray without knowing why. Your post is great because it gives much to do to work it on. But sometimes, knowing the truth about SEO, it gets nothing or nowhere to be adjusted.

  2. These are great tips to share with both newbies and experiences bloggers alike. Sometimes we know that these strategies are useful and helpful but we don't know where to start. There should also be a good resource to teach us how to effectively follow and carry out the steps.

  3. This is really good content here. I thought I was going to read one of those superficial articles about this topic but I actually learned new things from you. Promoting a blog does take time and a lot of effort. I'm impressed by the massive action you take daily. Kudos to you!

  4. I wish I can understand this article better. I will need to study this more for it to be useful for me. I want more people to read my blog, but all I am doing now is just keep on writing and not bother too much about promotion.

  5. What a great detailed list. I'm definitely checking on my blogging habits and see how much of these I already do and how much I've not done yet. I know about the long content and always publishing, I think I'm good with the length but not with the frequency.

  6. This is a very useful article. I'm not sure if commenting on forums will help in my case, but this is something I can try to look into! Thanks for the tips.

  7. I really like these points. I have don't me some of them already. Now, I will implement some of the others you mentioned such as referencing experts and using infografics. I never thought of that before. Thank you for this useful information.

  8. I can definitely relate to that part about tweaking your site. That's a habit that I need to break because it's costing me time and that's something that I don't have a lot of. It's good to be able to allot the time I put into tweaking to something else, like promoting my posts.

  9. Bountiful of helpful tips newbies and old bloggers need to ponder at to maintain a good blog. To me link building is a must have one.

  10. Wow thanks for the tips, I will try to adapt. Hopefully my traffic will increase gradually.

  11. Cross exchanges with other bloggers can really promote your site. It also adds a different flavor to your page.

  12. Thanks!!! I haven't really been focusing on promoting my site so these tips are really helpful for me to gain more readership and recognition. Have to bookmark this!

  13. Wow! nice tips. I would definitely use some of them for my blog.

  14. So many GREAT tips here. Personally, I need to do more work on creating epic, pillar content and then taking the time to really promote it without rushing on to something else. These tips will definitely help me a lot!

  15. Hi Debarpan,
    You are indeed right, there are many things you need to do for your blog to be successful. 30 ways to promote your blog posts from relationship building to everything else. I liked in particular the information for a new blog, as I have a new blog. So many others to. I will be sharing your article on my face book page.

  16. You are indeed right, there are many things you need to do for your blog to be successful. 30 ways to promote your blog posts from relationship building to everything else. I will share your article.