How to Bring More Traffic to Your Website?

We’ve all been there. We’ve hit publish on our latest blog post and expected the comments and shares to start rolling in. But instead we get… nothing. It seems that no one has even seen our beautiful article, let alone read it. A piece of tumbleweed seems to blow across the screen and it feels so lonely out there on the World Wide Web

We see this phenomenon happening all the time with company blogs, and it’s not hard to see why. In most niches you’ll be competing with hundreds of other blogs for the attention of the same few readers, and to stand out you’ll often need to produce something truly exceptional. Making great content can require serious time and money, but as Rand Fishkin shows in this Whiteboard Friday there are many tactics out there that anyone can use to improve their blog readership.

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Today we want to follow on from that post by sharing five more of the smartest tactics We’ve read recently around the web. None are hard to implement and all could have a significant effect on your traffic, links and shares. So let’s get started!

Content is the King

Every visitor coming to your site is looking for extra ordinary content. Always make sure you serve what your visitors want, rather than what you want. It’s not important what you know, it’s always important to understand what your readers would like to know.

Always use fresh and original content and do not copy from someone else. If you follow your followers, that means you’re a winner. Agree? Rich content is always first step towards success. I visit 4 to 5 blogs everyday and follow around 15 bloggers. It’s amazing to see how much time and efforts they put in to write their content. Yes, its not magic. That is a real time hard work and dedication! That will pay you off.

Search Engine Optimization

Search Engine Optimization is second. Now you wonder, why its not the first one? Simple, your visitors would want to see something unique about your site and content. Only search engine optimization (SEO) will bring more users to your blog. Eventually you will lose them if you don’t have real rich content.

If you see our blog, its very simple, pretty generic theme and has a good SEO. When we started this blog (we’re three friends), we decided to concentrate on content and SEO. We are programmers and know front end very well, so we can make it look sexy anytime we want. First and foremost, we wanted to make sure, we serve niche content and have better SEO score. We focused on meta-keywords, meta-tags, description and all SEO related items.

Social Media

Social Media such as Facebook page and profile, Twitter and google plus are some of the necessary medium to stay alive in your network. Of course, your blog is always available for your visitors, but in order to reach out to wider audience you will need social media.

Very popular CMS platforms such as WordPress, Joomla etc. provide you a very easy way via plugin to enable these social media on your blog or sites. Social Media is a proven way as a big source of traffic to your blog.

 Visitor friendliness

Whenever you build or update your blog, think about how you can make it more user friendly. That includes to have some creativity into your blog, making look like pretty and light-weighted.

You also want to consider your blog to be easy to navigate and access to all the content. Make sure you interlink one article or post to another internal post. Use niche keywords that is unique and interesting to read for your visitors.

Conduct give-away events

 Create fun theme days such as “Free Book Fridays” where your readers can win a prize by submitting a comment or sharing your link via social media. You can provide prizes yourself or invite companies to donate or sponsor these promotions.

Write guest posts

 Locate other blogs that reach your target audience, and offer to contribute guest blog posts. If the site has a substantial audience, you can bet that readers will in turn want to engage with more of your content.

Cross-promote to your mailing list

 Instead of writing all new content for your electronic newsletter, share the first paragraph from several recent blog posts and include a link to continue reading on the site. Not everyone is taking the time to read your blog each week, so this will help get your subscribers invested in your blog.


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Obviously there’s no substitute for producing great content (yawn) but We hope this post has shown that there are many other ways to increase blog traffic independent of the content itself.

Most of these tactics are simply about squeezing the most out of what you have already. So in terms of sharing, you can make sure you post more than once and optimise your tweet text. In terms of SEO, you can ensure that you’re Hummingbird-friendly (in a natural and non-spammy way, of course). And in terms of strategy you can make sure that influencers write for you and that you come up with smart ways to repurpose this material.

If you’re currently running a company blog that no one cares about, We hope these tips can help put a smile on your boss’s face. But most of all, I hope you never have to see the tumbleweed or feel that lonely again.

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