26 April 2017

7 Steps to Start an Instagram Marketing Campaign From Nothing

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Instagram the popular image sharing social app was launched in 2010, and since then the app has maintained a reputation in improving every day. Instagram has been on a complete rise since its introduction. The app started with a few users using it and of with no much value, but today Instagram is among the top social networking platforms, and it is the second best platform just after Facebook. The app has developed so much in the previous two years, and if you take a look at statistics, Instagram has around 600 million active users, which indeed is a huge number.
Instagram has attracted so many people from around the world on the internet, and there is no doubt that you will able to find any audience on this social networking app. With a user base this big, Instagram is clearly providing a huge opportunity for marketing here. You can use Instagram for promoting your business and brand very effectively. Today in the age of social media the idea of social media marketing is on the peak.
If you are looking to run a business and you want to make sure that your business gets the best success, then you must be marketing it online on social networking sites. Facebook, Twitter, Instagram, and Tumblr are among the top social networking sites that are offering excellent marketing tools. With a user base of 600 million users, if you will be able to capture a fraction of Instagram users, you could make huge profits. Instagram is the second best website for social media networking.
If you take a look at Instagram today you will see more than 50% of brands are taking advantage of social media networking from the platform. You must be thinking that how you could start a marketing campaign on Instagram.
To start, here is a step by step process which can help you to start a new Instagram marketing campaign for your business.

1# Find what you have to offer and how you are going to do it

If you are looking to run a successful marketing campaign on Instagram and you want to approach the process systematically, then you will need to know that what the first and most important step is. The first step in starting a marketing campaign is not making your Instagram account, download the app or to start uploading pictures. The first step is to find out your niche. There are a lot of people using Instagram and millions of accounts are out there, so if you want to stand out among all those accounts and want to be successful, you have to provide something unique and valuable. So find out your niche immediately and make sure that you know your target audience well and you know how to approach them. Also, make sure you develop your own strategy and do not steal anyone else’s strategy.

2# Claim your own Instagram account

So getting starting for and Instagram marketing campaign and after finding out your niche, your goals and how you are going to run your marketing campaign. The next step is making your own Instagram business account. You can either go for a personal Instagram account or for a branded corporate Instagram account. In most of the cases, a personal brand account is better so go for it. To start, download the application first and sign up on Instagram. Make sure that the username you will be suing is short, unique and is related to your business. Then add the information that is needed on your profile and start adding the relevant posts to make your profile look good. Make sure you add the right information and your website link in the bio. Use a profile picture that is related to you completely, it could be your logo as well. Also, connect any other social media accounts you have with your Instagram.

3# Post anything new at least once every day

After setting up your Instagram account completely and starting to post pictures the next step you need to take care of is to make sure that you posting content that is interesting enough. Keep posting your pictures related to your business every day. While posting the pictures you need to make sure that you do not bore your audience so the trick here is that try to post something new and unique every day. So you will have to great creative with your posts every day. Posting pictures are very important and you need to make sure you are posting them in balance. Do not try to post too much, or do not skip posting too much. So make sure that you are adding creativity to your posts and are making them attractive.

4# Attract initial followers

Now when you have started your Instagram account up and you are doing some very good posting next step you need to do will be to gather initial followers for your business Instagram account. If you are functioning as a personal brand and you have an account on Facebook as well you will be allowed to follow users on Instagram and by doing that you can get more followers, because the people you follow many of them will return the favor. You can also ask people to follow you or you can build a following on your niche. You can also use Vibbi.com to buy Instagram likes. Vibbi helps you get followers in the easiest way.

5# Add perfection to your photography and hashtag

In order to run a good Instagram marketing campaign after following all these steps, you will have to do the best with your photos and hashtags. It is crucial that what you are posting on your account. You do not need to be a professional photographer in order to post good photos. Just click your pictures in simple ways and add the right filters to them. Also, make sure that you use the right hashtags. Find out the most trending related hashtags and use them in your posts. Do not over do the hashtag thing and make sure you are being precise about it.

6# Go after people in your niche

While running your Instagram marketing campaigns try to go after people of your niche on Instagram. You can go after Instagram users of your niche and follow them as this will get you more followers related to your field. It will also help you in keeping a good eye on your competitors; you will be able to know what they are up to and what are they doing. This can help you improve our strategies as well.  There is no better way of improving your following by directly engaging with your target audience.

7# Engage as much as possible

It is the fundamental goal of any marketing campaign to engage with the audience. Use your Instagram business account to engage with your audience as much as possible. It is necessary to keep your followers engaged, informed and entertained. You can keep your connection with your audience in many ways. You can follow them and get their response, you can like their posts and comments, you can share their posts, you can engage them in contests, and you can give them feedback. So try to engage more, and after following these 7 steps, your Instagram marketing campaign will surely start picking up success.
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