19 February 2018

5 Tips for Designing a Solid Business Logo

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Having a business logo provides a couple of benefits. For starters, it can help your target market recognise you more easily as they can connect your logo to your company with one quick glance.

Secondarily, having a logo shows that you care enough about your business to take the time necessary to create a more solid brand experience. In essence, it tells your consumer (and the world at large) that you are willing to do what it takes to cover all of the bases, even if you don’t necessarily need to.
But how do you design a business logo that accurately represents your company while also appealing to your target market and making them want to do business with you? Here are five tips to consider:

1. Be Clear About Your Brand

What does your brand stand for? What do you want people to feel when they think of you, your services, and your products?
These are the types of questions you should be asking yourself when attempting to create a logo that accurately signifies your brand. And if you’re still unsure what that is, you can also clarify your brand by thinking about your mission statement and what makes your company unique, incorporating those elements into your design.

2. Think Like Your Consumer

In order to know what type of logo would be most appealing to your consumer, you have to think like him or her. What graphics would catch their attention most? Big, bold graphics or small, subtle ones? Alternatively, which fonts, colors, and designs would likely appeal to them least and, therefore, should be avoided?
If you need help with this, check out other brands that appeal to your target market. What similarities do they possess? Is there a common theme?

3. Consider Where You’ll Be Using Your Logo

The last thing you want to do is create a logo that doesn’t look good on some of your marketing items. Therefore, knowing up front where you plan to use your logo can help you design one that looks good no matter where you decide to place it.
Perhaps the most prominent places where it will be on display include the signage on your building (if you’re a brick-and-mortar) and on your website. A few other options to consider include on your business forms and stationary, as well as on any promotional items you may offer, such as mugs, water bottles, shirts, and jackets.

4. Ask for Feedback

Because logos are subjective, which means that they are open to interpretation by the person viewing them, before finalizing your design, it would benefit you to ask for feedback. Share your intended logo with individuals within your target market and ask them what they think of it.
If you’re happy with their responses, then you likely have a winner. If not, consider their feedback and use it to rework the design.

5. Take Advantage of Free Logo Design Tools

Unless you have a graphics background or can spend some serious money on logo design, you may find yourself in a position where you need a little help creating the perfect logo for your company without spending a small fortune. What can you do then?
Fortunately, there are many free online logo makers. This gives you the ability to design a logo that accurately reflects your company without any formal training or experience, or unlimited amounts of funds to cover the costs.
Designing a company logo isn’t always easy. However, if you follow these five tips, you’ll be well on your way to creating a design that serves both your business and your consumer well.

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