Your email list is an asset that you need for the
long-term growth of your business. Thus, if you’re not building your email list
yet, you might want to start doing it now. That is why you need to start
creating strategic ideas about how you can connect with
your customers via email.
For your business to make a profit, you need to remain
relevant. You need to gain new customers while maintaining the existing ones.
Both can be a challenge if you don’t have a strategic plan. One of the surest
ways to build and keep your customer base is through email marketing. According
to research conducted by
the Direct Marketing Association, email marketing has a 3,800% return
on investment (ROI).
Every e-commerce site should invest in a solid email
marketing campaign as it helps you reap a ton of benefits, including the
following:
1.
Generate new customers.
Email marketing is primarily used for those who have
already subscribed to your website and shown interest in your products or
services. However, this alone can’t increase your customer base. What you need
to do is to get more prospects to subscribe. You can do this by using strategic
sign-up locations, highlighting sign-up benefits, using promotions, etc.
Once they’ve subscribed, you can focus your energies
on turning them into actual customers. You can do this by sending welcome
emails and introducing your products and services using fun and interesting
descriptions.
2.
Get repeat purchases.
You can also use email marketing to get existing
customers to come back to your site and buy more products again. How will you
achieve this? You can notify them if you have a new stock, inform them of your
monthly best-sellers, and give them discounts when the season is right. About 38% of people say that they subscribe to an
email list to get special offers. Thus, you might want to invest in such
promotional activities once in a while.
You need to put a link to your website in your email
so that you can directly lead your customer to your website.
3.
Market your brand.
By consistently sending emails to your prospects and
current customers, you are increasing the chances of a sale. Every time you
advertise your products or services, you can be assured that there are
customers who have seen them. The more you advertise, the more they will know
about your brand. on In turn, the more they will know your products, the more
popular your site will become with your target audience. However, you should
learn about anti-spam legislation so your messages don’t
end up in the spam boxes.
How does e-mail marketing differ from social media
marketing? Most businesses know that the latter is a place for distributing
marketing messages and content. However, 72% of people prefer to receive promotional
materials via email. Thus, email marketing is 40x more effective when it comes
to generating sales.
4.
Promote your social media.
You don’t have to stick to one kind of marketing
strategy. You can also use email marketing to support your social media
efforts. When sending emails to your customers about your products and
services, include your social media links and encourage your customers to check
them out as well.
5.
Enjoy a cheaper method of
advertising.
Email marketing is one of the cheapest types of
advertisements. All you need is to have an email listing of your prospects and
existing customers. Sending an email can be done for free if you do it
manually. However, if you want to save time, you can use email marketing tools
that can manage your email lists, templates, contacts, etc. for you. You might
have to pay for these tools, but their cost is significantly lower than ads on
social media and other marketing channels.
Final Thoughts
Email marketing can be considered the workhorse among
all web marketing tools as it is inexpensive but effective. It has a high ROI
and can promote new and repeat purchases. You only need to learn the right
email marketing strategies to use this marketing channel to your advantage.
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