17 March 2018

Why eCommerce Sites Need Email Marketing

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Your email list is an asset that you need for the long-term growth of your business. Thus, if you’re not building your email list yet, you might want to start doing it now. That is why you need to start creating strategic ideas about how you can connect with your customers via email.

For your business to make a profit, you need to remain relevant. You need to gain new customers while maintaining the existing ones. Both can be a challenge if you don’t have a strategic plan. One of the surest ways to build and keep your customer base is through email marketing. According to research conducted by the Direct Marketing Association, email marketing has a 3,800% return on investment (ROI).

Every e-commerce site should invest in a solid email marketing campaign as it helps you reap a ton of benefits, including the following:

1.      Generate new customers.
Email marketing is primarily used for those who have already subscribed to your website and shown interest in your products or services. However, this alone can’t increase your customer base. What you need to do is to get more prospects to subscribe. You can do this by using strategic sign-up locations, highlighting sign-up benefits, using promotions, etc.
Once they’ve subscribed, you can focus your energies on turning them into actual customers. You can do this by sending welcome emails and introducing your products and services using fun and interesting descriptions.

2.      Get repeat purchases.
You can also use email marketing to get existing customers to come back to your site and buy more products again. How will you achieve this? You can notify them if you have a new stock, inform them of your monthly best-sellers, and give them discounts when the season is right.  About 38% of people say that they subscribe to an email list to get special offers. Thus, you might want to invest in such promotional activities once in a while.
You need to put a link to your website in your email so that you can directly lead your customer to your website.

3.      Market your brand.
By consistently sending emails to your prospects and current customers, you are increasing the chances of a sale. Every time you advertise your products or services, you can be assured that there are customers who have seen them. The more you advertise, the more they will know about your brand. on In turn, the more they will know your products, the more popular your site will become with your target audience. However, you should learn about anti-spam legislation so your messages don’t end up in the spam boxes.
How does e-mail marketing differ from social media marketing? Most businesses know that the latter is a place for distributing marketing messages and content. However, 72% of people prefer to receive promotional materials via email. Thus, email marketing is 40x more effective when it comes to generating sales.

4.      Promote your social media.
You don’t have to stick to one kind of marketing strategy. You can also use email marketing to support your social media efforts. When sending emails to your customers about your products and services, include your social media links and encourage your customers to check them out as well. 

5.      Enjoy a cheaper method of advertising.
Email marketing is one of the cheapest types of advertisements. All you need is to have an email listing of your prospects and existing customers. Sending an email can be done for free if you do it manually. However, if you want to save time, you can use email marketing tools that can manage your email lists, templates, contacts, etc. for you. You might have to pay for these tools, but their cost is significantly lower than ads on social media and other marketing channels.

Final Thoughts

Email marketing can be considered the workhorse among all web marketing tools as it is inexpensive but effective. It has a high ROI and can promote new and repeat purchases. You only need to learn the right email marketing strategies to use this marketing channel to your advantage.

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