27 July 2019

Do You Know the No.1 Secret to Boosting ‘Genuine’ Email Subscribers?

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Do You Know the No.1 Secret to Boosting ‘Genuine’ Email Subscribers?

Your email list plays a paramount role in your marketing. In 2012, 3.3 billion people had an email account. That number is expected to crest 6.3 billion by the end of 2019, according to a report by tech market research firm.

With numbers like that, it makes a lot of sense to continuously increase the number of email contacts that you have. A growing email list can attract new customers, generate buzz about your business, build relationships and increase your bottom line.

 Must Read : 4 tips for Great Newsletter Management

To help you substantially build your email list, we’ve put together a list of  effective ways to increase your subscribers. Each of the four methods below has detailed instructions so you can improve your list without a huge learning curve. You’ll save time and inject your list with new names at the same time.

Add an Attractive Welcome Message

The first impression of your blog should be interesting and eye-catching. Sometimes, a powerful and attractive welcome message can be a great source of getting email subscribers.

You can offer a good deal in your welcome message, and use a 2-step optin, so visitors can subscribe to your mailing list once you’ve piqued their interest.

Add an Optin and a CTA at the Bottom of Posts

Those visitors who read your blog posts until the very end are especially important. They like your content so much that they didn’t bounce in the middle of the article.

Now, it’s the right time to get them converted from a passing visitor into a regular reader. You can add a CTA at the end of your post to ask readers to enter their email.

Create Lead Magnets

A lead magnet is similar to an exchange offer for the visitors of your blog. You give them a free and useful resource, and they give you their email addresses. It’s a proven technique and helps increase email subscribers.

Add Content Blocking

Content blocking is another amazing way to increase your new subscribers. You can block off part of the content, and ask readers to add their email address and subscribe to continue reading the post.

While this list offers four specific ways to increase your email list, there are many ways to do so. Considering the value of your email list, you want to continually make efforts to add to it. And of course, we’ve written extensively about using email sign up forms to collect email addresses and why they are a no-brainer for your business.

 Must Read : Why Ecommerce Sites Need Email Marketing

What’s the most successful way that your business has found to collect email addresses? Share your experience in the comment section below.
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