Yes first things first, you need to know what is a landing page. Well there is no rocket science involved in this it is the very page where a user reaches as directed by a search engine or by an email campaign.In simple words it is the home page of a website that explains in details what a particular seller is selling. In general it gives a proper layout of the business to a potential customer.So this was all about landing page in lay man’s terms. The question now stands as to why it is important? Again in short this is the very page that has the ability to do wonders for your business. What this means is that it can generate leads and even convert them into sales.What we would like to add here is that this page holds a vital place when it comes to the word called marketing. Of course this is a page that says it all, hence it should be lucid yet stylish must contain fresh content and also must use effective techniques of SEO to accomplish your marketing goals.In order to achieve what you aim at for your business, We have formatted some pointer program that will help you in the best possible ways. Here is a list of the points.
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Know Your KeywordsBefore you even start to optimize your landing page, you should first know which keywords you are going to target. By keywords I understand single words (like “marketing”) as well as short phrases (like “email marketing”). Grab a stimulating drink of your choice and get your head thinking – what is the best keyword describing my squeeze page? Make a list of such terms and do a little research.
Put those words into search engines – what do they show you? Are there any websites similar to your landing theme? Take their keywords and put them on the list. If there is no relevant pages, maybe you should rethink your keywords – probably most of the humanity blessed/cursed with the Internet connection has a different view on your keyword meaning. Also, did you get any relevant suggestions from the search engine? Add them to the list as well.
Now head to keyword research tools like Wordtracker, Bing Keyword Research Tool or Google AdWords Keyword Planner and feed them with your list. They will give you some additional suggestions and show you how many times a specific keyword has been searched for. From the list given, choose only the relevant keywords and save them along with a number of searches for each, in descending order.
Now choose one and only one (don’t be greedy despite what you may have heard) keyword which best reflects the subject of your landing page and is on the top of your list at the same time. This will be your main keyword – the keyword for which you’ll be optimizing your squeeze page. The top 5 keywords from your list (excluding the main keyword) will be your additional keywords.
This research can take quite a long time, but good news is that you can implement the next 6 steps much quicker. The hard part is done.
Make a Good First Impression with Title TagShowing a title tag to search engine bots is like shaking hands for the first time. Just as you have about a 7 seconds to make a good first impression (although it’s rough estimate and still debatable) on a human being, you have maximum 70 characters to make good first impression on a search engine spider. Don’t be shy and put your main keyword in your title tag, so the poor creature will know the subject of you landing right away. If you still have some space left, you can throw some additional keywords there, too. Just don’t exceed 70 characters. In fact, it’s better not to cross 65 characters line (2nd point) and your landing page should be fine.
Treat META Description Like a Sign BoardDon’t forget about META description tag – it’s a free sign board for SERPs (Search Engine Results Page) alley shown usually right below website title and URL. Although search engines will display whatever they want within their results instead of your META (for example part of text from your website), a good written description has a fair chance to appear before users eyeballs.
Keep it simple (stupid), state your landing subject, don’t exceed 150 – 160 characters, include your main keyword (search engines can bold it making it more conspicuous) and end with carefully crafted call to action, so user will be tempted to see your landing page. Have in mind that you are writing META description more for the user (living person) than the bot.
Keep the navigation simpleThis is another vital thing as a site with an effortless navigation is sure to get more visitors over a heavily loaded site. Let a potential customer understand your marketing strategies, style of work and if not anything help them to get a grasp of your products or services.
In order to keep the navigation easy, avoid extra pop-ups, links, buttons, banners and images. If possible put a call-to action for further correspondence button, but place it conveniently in a strategic place.