Digital signage is here with us! It is becoming a faster and efficient way of advertisement and communication. To tap opportunities that come with it, you must know the secrets. The greatest secret lies in the design and development of the whole information to be relayed.
The design will either build you or destroy you. It will determine whether people will pay attention to your message or not. The most important thing with digital signage is to reach as many people as possible in the shortest available time. If you are thinking of designing a state of the art digital signage, then take the following into consideration:
In demographics, you would like to focus on
- The intended audience
The target audience could be customers, employees, visitors, or just the public passing by. The information should be tailored to fit the target group. For employees for example, repeating the same information every other day could be redundant. Most will find it boring.
In digital signage, age is not just a number. You must find out the median age of the people who frequently visit your spot for the signage. This is important in the sense that you ensure that the information you share suit the majority of the population. For example, a population that consists largely of old people aged above sixty would not pay attention to social media advertisements. It doesn’t suit them. Statistics have it that only 18% of them visit social media sites.
- Level of education
In places where people are not so well learned, it is important that you use the simplest vocabulary. This is to facilitate ease of understanding.
2.The type of information to be relayed
Another thing you would have to keep in mind when designing a digital signage is the type of information you want to convey. It could be product advertising, current information, personalized messages or instructions or directions. In all these information, precision is necessary.
For adverts, you must make the information as appealing as possible. Getting people to buy a new product for example is challenging. The signage should be able to solve this problem. If they are not buying it because it is good, then they should be buying it because it was well advertised.
Shoppers sometimes get bored with advertisements especially when queues are long in places like supermarkets. In such a case, you can alternate advertisement with some short entertaining videos. If you are going to have a shopper in a queue for five minutes, he should have seen the advertisement and got entertained at the same time. This way their eyes will be glued to your screens.
Current information, personalized messages and instructions or directions should be visible from any point in the surrounding. They do not have to be appealing because sometimes the truth does not appeal.
Sometimes the information intended is not enough for one slide. This will automatically crossover to the next slide. The timing should be carefully checked. It should not take too short a time that it moves when your client has barely read the content. It should also not take too long that people get tired of waiting for the next part
The software influences a lot in terms of the design. It must be flexible enough to enable development of desirable digital signage content. You might want to explore other software if you want extra things like RSS feeds or display information below the screen to your audience. The RSS feeds or any other information other than the main information should be designed to fit just a small part of the screen and not the whole screen
The hardware you chose must be able to support your software. Some software produces designs that cannot be supported by some CPUs. You should ensure that your device has the ability to support the software that you have chosen.
You should also know whether you are designing for LED, LCD, plasma, projection etc. Contents will show differently for these different screens.
You should also put in mind the resolution of your display. The higher the resolution, the more you can put more details. Lower resolutions don’t need many details. More often than not, the fine details are not seen on low resolution displays.
The size of your display is also something you need to keep in mind. The more the size, the more space you have for your content. This does not mean that you put all the unnecessary information there, you still have to be precise and to the point.
6.Viewing distance of your audience
You can do a good job with design. Of what use is the design if it cannot be read? The further the reading distance, the larger your message should be. You should actually test for this on your screen before the message is rolled out.
The surrounding light is important in your design. If the light is too strong, it might dim your display and you will need to adjust so that your display remains visible. If the light is dim, you will need just enough light. Too much light may be irritating to the eyes and you must avoid it as much as you can.
There must be sharp contrast between your content and your background. You must avoid the color in the background while designing content. Dark backgrounds would need brighter content and vice versa.
The color used should reflect the kind of information you want to display. Red can be a sign of boldness or youthfulness. It can also be used to display information of great importance.
Going by the above recommendations, digital signage will be demystified. This is a fun venture. It is even more fun if you get people to understand whatever you want them to understand. This you can only master when you understand the people you are dealing with.
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